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Graduate Program in Tourism Management

Program Objective
The industries of tourism, recreation and hospitality are a large, significant sector of business in Austria and around the world. In the past few years, tourism has increased globally 3.3% per year and over 115 million people world-wide are employed in the field. Europe has always been one of the world’s top travel destinations and half of the world’s total income in tourism stems from vacationers traveling to Europe. Studies predict that by 2020, the number of tourists worldwide will grow to 771 million. Developing innovative and technological advancements within the tourism sector will be imperative during the next few years in order to remain competitive in the field.

This rapidly growing economic industry will put increased demands on employees involved in tourism and hospitality based businesses and industries. Employees need better communication skills, base knowledge in business and law, and fluency in foreign languages. In order to strengthen and further develop Upper Austria as a business location, it is important to focus on local related content. The program was designed to convey practice relevant awareness of tourism management and increase service efficiency for tourists by improving personnel qualifications. Furthermore, the program focuses on important influences so participants can provide top quality services in the future. Graduates of the program are highly qualified to pursue various professions in the field of tourism, recreation, and hospitality management as well as independent sectors of tourism management.

The post-graduate degree program in Tourism Management is aimed at:

  1. Graduates from universities or universities of applied sciences
  2. Senior staff at tourism companies and/or tourism-related fields who fulfill enrollment requirements due to proof of sufficient professional experience.
  3. Independent agents in the field (such as those in hotels, restaurants, travel agencies)

The program is taught didactically, linking theory and practice as well as focusing on aspects of gender studies.

In addition, program aims to incorporate gender-related issues in tourism and recreation and take these issues into account when giving examinations.

Admission Requirements
(1) Applicants applying for admission to the program must have successfully completed a Bachelor’s, Master’s, Diploma degree or a comparable degree program in the field and show proof of at least one year of professional experience in the field.
(2) More qualified applicants in the field will be given preference. The final decision will be rendered by the Vice Rector of Teaching upon recommendation of the program’s Academic Director.
(3) Applicants who do not meet the academic prerequisites as stated in Sec. 1 may be admitted if open spots are available in the program and if the applicant can show documented proof of comparable qualifications such as a minimum of two years of professional work experience in the field (including unfinished studies and/or short continual education programs).
(4) Applicants admitted to the program in accordance with Sec. 3 may only make up a maximum of 50% of the total number of admitted students.
(5) In order to begin a new program, a minimum number of participants is required. Admission will become official once the minimum number has been attained.

Post-Graduate Program: Tourism Management
Degree Awarded: "Master of Business Administration (Tourism Management)", abbrev. "MBA"
Duration: 5 semesters

The next program is scheduled to being on: October 13, 2017
For more information, please contact: herta.neiss(/\t)jku.at