The 2020 edition of the CERR, öffnet eine externe URL in einem neuen Fenster conference took place at the University of Valencia in a hybrid format hosted by Professor Marta Frasquet. The theme  was “Transforming Retail Channels in the Digital Era: Marketing and Operations Perspectives”. Christoph chaired the Doctoral Colloquium where PhD students and early career scholars were supported to develop their work into a journal publication.

CERR has advanced to one of the largest events in retail research despite the current circumstances. Its mission has always been to establish a vibrant and supportive community of retail scholars by markedly expanding opportunities for delegates to connect and explore ideas. On the back of this year’s event the Association of Retail Research and Education (ARRE) was founded. Marta, Xavier and Christoph will serve as founding presidents for the next two years. The vision of ARRE is to inspire and enable a better, more effective and collegiate retail research community in Europe and beyond.

Next year’s event will take place at Sophia Antipolis close to the French Riviera.

Christoph of course looks forward to submissions from his esteemed JKU colleagues.