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[Translate to Englisch:] Global Business

3/3 Global Business Programs Off to a Good On-Site Start

The on-site, in-person academic journey across all joint degree programs recently started. Gone are the days of casually sitting in front of laptops…

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[Translate to Englisch:] Gruppenfoto

Why We Question NEUBURGER'S Successful Business Model – and Understanding Marketing Today

with Hermann and Thomas Neuburger

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[Translate to Englisch:] MSc Leading Innovative Organizations

The 2021 LIO Netural Thesis Award

Each year, the best Master's theses in the MSc Leading Innovative Organization program are selected for the "Master's Thesis Award" sponsored by our…

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[Translate to Englisch:] Life_Radio

The Institute for Retailing, Sales and Marketing at Life Radio's Yellow Audio Campus

At the Marketing Club evening, more than 60 members were given a tour through the new studios of Life Radio in the Linzerie.

Managing Director…

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[Translate to Englisch:] Wacker Neuson Presentation

Graduate students in the Economic and Business Analytics program get interesting insight into data use and strategies at Wacker Neuson

Wacker Neuson is on its way to become a data-driven company. 

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[Translate to Englisch:] Hofer

AMA Global Marketing SIG Conference Presentation

Assoz. Univ. Prof. Dr. Katharina Hofer presented the paper "Support for corporate social responsibility among generation Y consumers - A…

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[Translate to Englisch:] Teller_Gittenberger

IHaM presentation of " International service trends in the fashion industries"

Ernst Gittenberger and Christoph Teller presented international service trends in the fashion industry at the CEO Forum 2021 (WKO-Bundesgremium Handel…

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[Translate to Englisch:] Gruppenfoto

Rookie of the Year:

 

The brand video competition

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[Translate to Englisch:] melanie wiener

Dr. Melanie Wiener is the JKU Business School's new Rising Scholar

The JKU Business School draws attention to particularly dedicated faculty members who have outstanding publications.