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Case Study on Digital Transformation of Leica Camera published in the SDA Bocconi School of Management Case Collection

Arne Keller (Institute of Leadership & Change Management), together with Georg Schreyögg (Freie Universität Berlin) and Gianmario Verona (Bocconi University), published a case study on the arduous analog-digital transition of the world renowned German camera manufacturer Leica. The work received support from a current BUS project that aims to facilitate case-based teaching and learning at the JKU.