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Medianet round table on customer loyalty off- and online

[Translate to Englisch:] f

Chaired by Oliver Jonke (Medianet), Maimuna Mosser (IKEA), Walter Lukner (Payback) and Ernst Gittenberger (IHaM) discussed loyalty programs in retail.

The questions ranged from "What generates loyalty?" to "Have physical loyalty cards had their day?" to "What role do emotions play in the digital world?" and "Does customer loyalty work better off- than online?"