Stakeholder-oriented public value of museums

The discussion about the value that cultural institutions generate for society is not new. Cultural institutions bring benefits and have a positive impact on society. Museums, as a medium of cultural experience, create values ​​for the individual, but also for society. However, museums and other cultural institutions must justify the funding they receive from public funds - the demand for resources must be legitimized. Values ​​in the context of cultural institutions are more than purely monetary and economic values. The focus is on the (added) value for society from the experience of culture.

This research project examines the public value of museums in terms of social added value. As part of the research project, the social (added) value created by museums is examined from different stakeholder perspectives. This approach is important, since so far it is primarily political decision-makers who decide on the allocation of resources. The value for society should be taken into account here. The aim of the research project is to examine the (added) value of generating museums for society more closely and to analyze (situational) factors influencing the perceived value of museums in order to support decision-makers in policy decisions.

The research project is carried out in cooperation with the Verbund Oberösterreichischer Museen (Association of Upper Austrian Museums).