International Corporate Social Responsibility.

How does Corporate Social Responsibility influence consumer behavior? - An international comparison.

Corporate Social Responsibility describes a concept in which companies not only pursue economic, but also ecological and social goals. But does this actually play a role in terms of consumer behavior? Are measures in the field of corporate social responsibility affecting the purchasing behavior of Austrians? And what about the situation when compared internationally? These questions are addressed in this multinational research project.

 

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