Research@BUS in a Nutshell.

The JKU Business School presents a new research lecture series. These 15 minute "nutshell" presentations followed by a 15 minute discussion will be held on a regular basis. To start, the BUS Seed Projects have been selected.


March 8th, 2021
13:30 - 14:00

Dr. Udo Kannengießer - Destiny: Design Thinking for Cyber-Physical Production Systems

This presentation will outline the goals and methods of the DESTINY (Design Thinking for Cyber-Physical Production Systems, CPPS) project. As indicated in the title, the project amalgamates methods from two separate disciplines: design thinking, including its foundations in the scientific study of design, and cyber-physical production systems, the basis of the Fourth Industrial Revolution (Industry 4.0). DESTINY applies a rigorous scientific methodology to develop a framework and methods for CPPS design thinking, and to theoretically and empirically validate the results. The methods to be developed include the integration of agile techniques, stakeholder collaboration and rapid prototyping in the CPPS development process. They aim to address primary research needs identified in a recent Plattform Industrie 4.0 study.


May 10, 2021, 13:30 - 14:00

COVRES: Health care organizations' resilience in the COVID-19 crisis

Georg Reischauer, Institute of Organization Science


June 14,  2021, 13:30 - 14:00

OPTIM-AI: Hybridization of Optimization and Artificial Intelligence Techniques for Managerial Decision Making

Markus Sinnl, Institute of Production und Logistics Management


TBA, 13:30 - 14:00

Religious and Secular Values in Family Firms and Managerial Decisions

Birgit Feldbauer-Durstmüller, Institute of Controlling and Consulting & Helmut Pernsteiner, Institute of Finance - Department of Corporate Finance