• Three areas of specialization: In addition to a broad education in economic sciences, starting at the undergraduate level you can select a major: Economics, Economics & Business, or Economics and Psychology.
• Unique in Austria: The JKU’s academic degree program in Business & Economics includes a strong focus on economics and psychology, including the study of economic analyses with a psychological perspective.
• Data - Oil of the 21st century. You are educated in one of the most important areas of the future, getting a needs-based and job-oriented education in data analysis methods.

The Bachelor's degree program Business & Economics is comprised of the following areas *:
 

* Subject to change

Program Details

If you would like to learn more about the Bachelor's degree program in Business & Economics, we recommend taking a look at the curriculum. We have also summarized some of the program details separately, such as the requirements to complete the Bachelor's degree program under the 2009 curriculum or transfer to complete the program under the requirements of the new curriculum.

Your introduction to economic sciences includes perspectives in psychology and learning about the importance of conducting sound information analyses:

• Business Psychology: You learn to understand, interpret and predict human behavior
• Economic behavior in organizations: You focus on what kinds of problems organizations/companies face in the areas of human resource management, strategy, and in management and how they solve them.
• Digital economy and market behavior: The digital economy means more monopolies and changed market conditions. You focus on the resulting challenges and consequences for market outcomes.
• Public finance, health and environmental economics: Environmental and healthcare issues pose enormous social challenges. You explore, for example, if and how taxes or regulations can help.
• Macroeconomics and International Business: You learn to understand international economic interactions such as, for example, why some countries are rich and others are poor.
• Data Analysis and Statistics: You learn to apply tools in econometrics to analyze economic and social relationships.
• You can choose from among all minors in the JKU Bachelor's degree program in Business Administration combined with courses in other social science areas.

The Bachelor's degree program in Business & Economics prepares you for a wide range of applications in countless areas of business.

• Management Consulting, Strategic Management: You prepare analyses and concepts, conduct statistical work, and work on growth, sales, and internationalization strategies designed to advance a company.
• Financial Management: You work for banks or insurance companies, prepare financial market analyses, work in risk management, prepare credit and credit assessments or work in conducting financial research.
• Public Sector, International Organizations, NPOs: You analyze economic policy measures and make forecasts in these areas.
• Academic and Economic Research: Conduct research in a personally selected area of business that interests you!
• Market Analysis, Opinion Research: You create qualitative or quantitative surveys and interpret the findings so you can better understand consumer behavior and current trends.
• Data Analyst: You work, for example, at the headquarters of a supermarket chain where you analyze customer behavior data in order to optimize price schemes, brand positioning and proliferation.

Program Management

If you have any questions about the Bachelor's degree program Business & Economics in terms of content or the curriculum, or if you are experiencing any difficulties with the transition regulations, please do not hesitate to contact us. We can assist you individually on-site or during a virtual consultation. Kindly make an appointment in advance.
 

Tamara Kriechbaum, MSc BSc
Keplergebäude Bldg., 1st floor, Rm. 158D
+43 732 2468 7388
ba-wiwi(at)jku.at

After completing the Bachelor's degree program, you can opt to pursue a graduate degree:

These academic degree programs may also be of interest: