Big players in the field of management are successful on both a global and digital scale. Our program prepares you for the kind of professional career you envision. You decide what you want to do - become a leader in marketing, creating corporate strategies, or in executive management and change management.
As a manager, do you want to create innovative business solutions and marketing strategies? Do you want to develop future-oriented strategies for human resource management? Do you want to successfully shape the digital transformation? The JKU Master's degree in Management will enable you to shine in each of these areas and lead companies to success.
Students are well educated in the area of core business management and simultaneously focus on a selected field of specialization (competence areas) :
Master of Science (MSc)
English (Level C1)
Management students are familiar with the 5 Ps of marketing: "Product, Price, Promotion, Place & People". Have you ever heard about the "5 Ps of the JKU: Prospect, Place, Program, People & Pleasure”? Listen as Prof. Christoph Teller and program manager Manuela Sofia Breuer talk about why you should trust in them when choosing a degree program, and why the JKU offers a perfect combination of the 5 Ps.
Are you interested in the Master's degree program in Management? If so, do not hesitate to make an appointment for individual academic advising. Please contact:
Mag.a Manuela Sofia Breuer
+43 732 2468 7968
3rd Floor, Room MZ 307B
Students are well educated in the area of core business management and simultaneously focus on a selected field of specialization (competence areas):
Marketing and Global Marketing in a Digital World
Marketing is the key interface between a company and its customers. This competence area provides deeper insight into key areas such as
Strategic and International Management in a Digital World
In the future, top-level management will include a stronger understanding of strategic and international management, due to increased competition, higher levels of complexity, international aspects, and market dynamics. This competence area provides deeper insight into
Digital Transformation: Leadership, Human Resource Management, and Change
Digitalization and globalization are driving business dynamics in all areas. Constant change means managers are often faced with new, complex challenges. Learn how companies can be organized in ways that allow them to learn and change. You will focus on areas such as
The Master's degree program in Management is aimed primarily at graduates from the following undergraduate degree programs at the JKU:
as well as graduates from other undergraduate business degree programs at other universities in Austria or abroad, or graduates from universities of applied sciences.
We warmly welcome international students! Thuy is from Vietnam and Paillin is from Thailand. They are close to completing the graduate degree program in Management at the JKU. Let them tell you a little bit about what they enjoy most about studying here.
In addition to key core aspects in business management, students become experts in the field of digitalization. Students also hone personal and intercultural skills while focusing intensively on a business elective field of choice (competence area). In detail:
General Management Skills
You will acquire general management skills in the areas of management and marketing, organization, human resource management, managerial and financial accounting, and corporate finance.
You will learn how technology can support business processes, how data can generate information to help strategic decision making, and how digital technologies can be used to develop "business value".
Personal and Intercultural Skills
Interactively hone your negotiation skills as well as your presentation and moderation techniques. Understand group dynamics and team development, as well as how to communicate and work effectively as part of an intercultural team.
Competence Area: Marketing and Global Marketing in a Digital World
You will learn how proven marketing methods and innovative digitalization approaches are linked. Your goal is to develop the most efficient and effective marketing concepts and put them into practice in the consumer goods markets, as well as in business-to-business and international markets.
Your state-of-the-art expertise will allow you to interactively implement marketing project approaches to support real-world marketing solutions.
Competence Area: Strategic and International Management in a Digital World
You will not only focus on the challenges facing (inter)national management, but also analyze and develop strategies to successfully navigate complex dynamic environments (such as creating future scenarios).
By studying globally innovative business models featuring aspects of digitalization, openness and the circular economy, you will conduct research on why companies become international, explore the opportunities and risks of entering international markets, and ascertain the challenges of globalization (such as climate protection and sustainability).
At the same time, you will acquire a deeper understanding of human resource management issues (such as Digital Immigrants vs. Digital Natives) and learn in more depth about international and virtual collaboration (you can experience the challenges of virtual collaboration as part of an international simulation study).
In addition, you will work together with a top, local company to play an active role as part of a comprehensive and interdisciplinary hands-on project analyzing complex strategic issues and developing strategic options.
Competence Area: Digital Transformation -
Leadership, Human Resource Management and Change
You will strengthen your strategic thinking skills, along with related concepts, and deepen your basic understanding of management processes in order to successfully develop organizations. You will learn more about the complex behaviors that influence individuals, groups and organizations. You will also learn how to shape your knowledge on these levels.
Aside from acquiring expertise in human resource management and designing human resource systems, you will learn about practical approaches to support both human resource development and company development.
You will also fine-tune your understanding of leadership, learning exactly what leadership development is all about.
Graduates of the Master's degree program in Management not only study foundational management theory along with a focus on digitalization, but also become experts in a competence area. Program graduates are highly sought-after in many areas of industry and business:
|General Management Competence||48|
|Interpersonal Skills and Intercultural Competence||6|
|Introduction to Digital Transformation and Technologies||6|
|Master's Thesis, Master's Thesis Seminar and Master's Thesis Colloquium||23|
In order to be admitted to the Master's degree program, you must fulfill the following requirements.
Can I take courses in the JKU's Master's degree program in
Management while still completing my Bachelor's degree?
Yes, provided you are enrolled in the Bachelor's degree program 'Business & Economics' at the JKU. Once you have successfully completed 150 ECTS credits, you can log in to KUSSS to register for first semester courses listed under the section "Recommended Study Plan for the Master's Degree in Management".
How do I start my studies at the JKU?
Click here for guidelines to learn about everything you need to know from registering online to enroll to paying tuition fees!
Can I complete the program on a part-time basis?
It basically depends on how long you want to take to complete the program and how flexible your employer is. We try to accommodate working students by offering many of the courses in a block format during the evenings and on weekends, making it easier for professionals who wish to earn a graduate degree while working.
Can I study a semester abroad as part of the
Master's degree program in Management?
Yes, you can. Please contact Mag. Manuela Sofia Breuer as quickly as possible. She will help you create a plan to complete all of the required classes, including courses taken during a semester abroad.
During my Bachelor's degree program, can I take and complete
courses in the Management graduate degree program?
As soon as you have successfully completed a minimum of 150 ECTS in the Bachelor's degree program in Business& Economics, you can take courses in the Master's degree program in Management before formally completing your Bachelor's degree. Please note that this regulation generally only covers courses offered during the first semester of the Master's degree program in Management in accordance with the recommended study plan. These courses are:
Which courses from the Master's degree program in General Management
can be transferred for academic credit to the Master's program in Management?
Click here to view a list of courses from the Master's degree program in General Management that will count toward the Master's degree program in Management: Equivalence List
These academic degree programs may also be of interest:
Join us for the next presentation in our new research series.
On the occasion of the 85th birthday of Prof. Lutz J. Heinrich, the Heinrich Lecture was initiated by the Institute of Information Systems -…
Recent article entitled "Prospective collaborative sensemaking for identifying the potential impact of emerging technologies".