You will learn just how proven marketing methods relate to innovative digitalization approaches. Your goal is to create efficient and effective marketing concepts and then take a hands-on approach to applying them to real-world practices as part of the consumer goods markets, in business-to-business, and in international markets.

Your state-of-the-art expertise will allow you to interactively implement marketing project approaches to support real-world marketing solutions.

The Master's thesis topic must be related to your selected Competence Area. If you choose to write your Master's thesis in the Competence Area Marketing Management, you can find additional information here:

Graduates from the Master's degree program in Management not only study foundational theory in management with a focus on digitalization, they also become experts in a competence area. Program graduates are highly sought-after in many areas of industry and business:

Experts in (international) marketing are in high demand all over the world, as well as in an export country such as Austria. Your education will qualify you to pursue a career in

• Marketing Consumer Goods: Strategic Marketing, Product Management, Marketing Communications
• Business-to-Business Marketing: Strategic Marketing, Business Development, Key Account Management
• International Marketing: International Marketing Management, International Business Development, International Product/Brand Management

Do you currently work but you are interested in completing the Master's degree in Management on a part-time basis?

Earning a Master's degree in Management depends on how long you wish to take to earn your degree and how flexible your employer is. We offer many of the required courses in a block session form, making it easier for part-time students to earn a degree.

You will find two options below as to how you can earn an MSc Management degree in just 6 or 8 semesters.