Firmenverhalten im E-Commerce
In the research project "Corporate Behavior in E-Commerce" we analyze company and customer strategies based on the data of the Austrian price search engine Geizhals.at. Which search strategies do customers follow? How do different types of online retailers classify? What are the successful (pricing) strategies in the Austrian e-commerce retailing? Moreover, more fundamental aspects of industrial economics are also at the center of our research: How do price adjustment cost or the degree of competition influence companies' pricing behavior?
The project is funded from the by the Anniversary Fund auf the Austrian Central Bank (Project Number 16255).
Institut für Volks-
Johannes Kepler Universität Linz
Altenberger Straße 69
Keplergebäude, 1. Stock, Raum K151D
a. Univ.-Prof. Dr. Franz Hackl
+43 732 2468 7338