Students should learn the ability to deal with fundamental problems of a company's management from an economic point of view, to analyze decisions under uncertainty and to develop strategic decisions.
The course Managerial Economics is an introduction to economics topics. An essential aspect of this course is to understand important phenomena in companies with the help of economic decision models. It aims to show how economic principles explain real behavior and lead to decisions.
Topics: Apply insights of microeconomics to the behavior of managers and companies; Price and product policy of the company, elementary principles of game theory, company organization, auctions, market forms, market entry, decisions under uncertainty.
W. Bruce Allen, Keith Weigelt, Neil Doherty and Edwin Mansfield: Managerial Economics, 7th edition, Norton, NY, 2009 (ältere Editionen, sowie auch die neueste 8. Edition sind möglich)
=> siehe W.W. Norton & Company Inc.
Additional information is provided in KUSSS