Go to JKU Homepage
Institute for Retailing, Sales and Marketing
What's that?

Institutes, schools, other departments, and programs create their own web content and menus.

To help you better navigate the site, see here where you are at the moment.

Welcome to the Institute for Retailing, Sales and Marketing.

Vision

We consider ourselves as competent contacts for selected questions in the field of innovative marketing and in the areas of research, education, and consulting.
 

Mission

We pool the institute's strengths in the following competence areas of Business-to-Business Marketing and Marketing for Emerging Markets in order to attain top performance in the aforementioned areas of

  • Excellence in Research: which stands for conducting outstanding state-of-the-art research as a base to support knowledge transfer.
  • Excellence in Teaching: which includes the groundwork to support our well-educated graduates.
  • Excellence in Consulting: which stands for mutually supporting real-world practices and high-quality research.

 

Departments at the Institute

 

 

Institute for Retailing, Sales and Marketing

Address

JKU
Altenberger Straße 69
4040 Linz

Location

Managementzentrum,
2nd Floor, Room 205A

Office Hours

Monday - Friday:   8:00 AM - 12:00 PM

Phone

+43 732 2468 7033
+43 732 2468 7034

News

Article
[Translate to Englisch:] Marketing meets Science

Marketing meets Science - Kulhavy Lectures - 3. Practice Talk

Inspiring evening at "Marketing Meets Science - Kulhavy Lectures 3 Praxisdialog" at the Johannes Kepler University Linz!

Article
[Translate to Englisch:] BF 2023

Black-Friday 2023

- polarising "actionitis" in the pre-Christmas business

Article
[Translate to Englisch:] 1

€ 2.32 billion expected to be spent on Christmas gifts

 

Crisis resilience of Christmas spending prolonged in 2023?

Education

Important downloads for diploma and master theses

„An international environment, but still a family atmosphere - that's what JKU means to me.“
Florian Atzmüller
Bachelor's Degrees in Social Economy and Sociology