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Institute for Retailing, Sales and Marketing
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Welcome to the Institute for Retailing, Sales and Marketing.


We see ourselves as competent contacts for selected questions of innovative marketing in the areas of research, teaching and consulting.


We bundle the strengths of the institute in the competence areas Business-to-Business Marketing and Marketing for Emerging Markets in order to achieve top performances in the mentioned areas.

  • Excellence in Research stands for outstanding state-of-the-art research as the base for knowledge transfer.
  • Excellence in Teaching is the groundwork for our excellently trained graduates.
  • Excellence in Consulting stands for the mutual complementarity of practice and research.


Departments of the Institute



Institute for Retailing, Sales and Marketing


Altenberger Straße 69
4040 Linz


2nd Floor, Room 205A

Office Hours

Monday - Friday:   8:00 AM - 12:00 PM


+43 732 2468 7033
+43 732 2468 7034



Financial Situation

"We have to hope for an improvement in consumer spending in 2024".

- says Univ.-Prof. Dr. Christoph Teller (Institute Director, Dean of the Business…

[Translate to Englisch:] christmas

Christmas Wishes

The Institute for Retailing, Sales and Marketing wishes you and your loved ones a Merry Christmas, peaceful holidays and a Happy New Year 2023!

[Translate to Englisch:] Teller

Podcast Recommendation

In the podcast of the Catholic Men's Movement of Upper Austria, Prof. Dr. Christoph Teller answered questions about shopping behaviour during the…


Important downloads for diploma and master theses

„An international environment, but still a family atmosphere - that's what JKU means to me.“
Florian Atzmüller
Bachelor's Degrees in Social Economy and Sociology