Vision

We see ourselves as competent contacts for selected questions of innovative marketing in the areas of research, teaching and consulting.
 

Mission

We bundle the strengths of the institute in the competence areas Business-to-Business Marketing and Marketing for Emerging Markets in order to achieve top performances in the mentioned areas.

• Excellence in Research stands for outstanding state-of-the-art research as the base for knowledge transfer.
• Excellence in Teaching is the groundwork for our excellently trained graduates.
• Excellence in Consulting stands for the mutual complementarity of practice and research.

Departments of the Institute

• Department for Business-to-Business Marketing
• Department Marketing for Emerging Markets
• Centre of Retail and Consumer Research