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Institute for Retailing, Sales and Marketing
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Welcome to the Institute for Retailing, Sales and Marketing.

Vision

We see ourselves as competent contacts for selected questions of innovative marketing in the areas of research, teaching and consulting.
 

Mission

We bundle the strengths of the institute in the competence areas Business-to-Business Marketing and Marketing for Emerging Markets in order to achieve top performances in the mentioned areas.

  • Excellence in Research stands for outstanding state-of-the-art research as the base for knowledge transfer.
  • Excellence in Teaching is the groundwork for our excellently trained graduates.
  • Excellence in Consulting stands for the mutual complementarity of practice and research.

 

Departments of the Institute

 

 

Institute for Retailing, Sales and Marketing

Address

JKU
Altenberger Straße 69
4040 Linz

Location

Managementzentrum,
2nd Floor, Room 205A

Office Hours

Monday - Friday:   8:00 AM - 12:00 PM
The office is closed on Thursday, May 25, 2023.
 

Phone

+43 732 2468 7033
+43 732 2468 7034

News

Article
[Translate to Englisch:] MMM

MMM-Symposium 2023
 

Univ. Prof. Dr. Christoph Teller and Dr. Ernst Gittenberger presented current developments in the retail sector also this year.

Article
[Translate to Englisch:] NÖ

Keynote at the NÖ-Retail Day 2023
 

"Everything e-commerce?!" at this year's Retail Day of the Lower Austrian Chamber of Commerce with a keynote address by Dr. Ernst Gittenberger from…

Article
[Translate to Englisch:] pif

PRODUCT INFORMATION FAILURES

What happens when product information is incomplete or incorrect in (mobile) e-commerce shops?

This is exactly the research question that the…

Education

Important downloads for diploma and master theses

„An international environment, but still a family atmosphere - that's what JKU means to me.“
Florian Atzmüller
Bachelor's Degrees in Social Economy and Sociology