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Institute for Retailing, Sales and Marketing
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Welcome to the Institute for Retailing, Sales and Marketing.

Vision

We consider ourselves as competent contacts for selected questions in the field of innovative marketing and in the areas of research, education, and consulting.
 

Mission

We pool the institute's strengths in the following competence areas of Business-to-Business Marketing, International Marketing und Retail and Consumer Research, in order to attain top performance in the aforementioned areas of

  • Excellence in Research: which stands for conducting outstanding state-of-the-art research as a base to support knowledge transfer.
  • Excellence in Teaching: which includes the groundwork to support our well-educated graduates.
  • Excellence in Consulting: which stands for mutually supporting real-world practices and high-quality research.

 

Departments at the Institute

 

 

Institute for Retailing, Sales and Marketing

Address

Altenberger Straße 69
4040 Linz

Location

Managementzentrum,
2nd Floor, Room 205A

Office Hours

Monday - Friday:   8:00 AM - 12:00 PM

Phone

+43 732 2468 7033 / 7034

News

Article
Foto

Marketing Summer Cocktail 2024

National Marketing Award 2024

Article
Teller

The travel boom continues unabated!

And what that has to do with shopping.

Article
Picture

Consortium for International Marketing Research (CIMaR)

„Trust in Online Shopping in Emerging Markets“

Education

Important information for Diploma degre and Master's Theses

„An international environment, but still a family atmosphere - that's what JKU means to me.“
Florian Atzmüller
Bachelor's Degrees in Social Economy and Sociology