Vision

We consider ourselves as competent contacts for selected questions in the field of innovative marketing and in the areas of research, education, and consulting.
 

Mission

We pool the institute's strengths in the following competence areas of Business-to-Business Marketing, International Marketing und Retail and Consumer Research, in order to attain top performance in the aforementioned areas of

• Excellence in Research: which stands for conducting outstanding state-of-the-art research as a base to support knowledge transfer.
• Excellence in Teaching: which includes the groundwork to support our well-educated graduates.
• Excellence in Consulting: which stands for mutually supporting real-world practices and high-quality research.

Departments at the Institute

• Department for International Marketing
• Department Marketing for Emerging Markets
• Centre of Retail and Consumer Research