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Institute for Retailing, Sales and Marketing
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Welcome to the Institute for Retailing, Sales and Marketing.


We consider ourselves as competent contacts for selected questions in the field of innovative marketing and in the areas of research, education, and consulting.


We pool the institute's strengths in the following competence areas of Business-to-Business Marketing and Marketing for Emerging Markets in order to attain top performance in the aforementioned areas of

  • Excellence in Research: which stands for conducting outstanding state-of-the-art research as a base to support knowledge transfer.
  • Excellence in Teaching: which includes the groundwork to support our well-educated graduates.
  • Excellence in Consulting: which stands for mutually supporting real-world practices and high-quality research.


Departments at the Institute



Institute for Retailing, Sales and Marketing


Altenberger Straße 69
4040 Linz


2nd Floor, Room 205A

Office Hours

Monday - Friday:   8:00 AM - 12:00 PM


+43 732 2468 7033
+43 732 2468 7034


[Translate to Englisch:] Marketing meets Science

Marketing meets Science - Kulhavy Lectures - 3. Practice Talk

Inspiring evening at "Marketing Meets Science - Kulhavy Lectures 3 Praxisdialog" at the Johannes Kepler University Linz!

[Translate to Englisch:] BF 2023

Black-Friday 2023

- polarising "actionitis" in the pre-Christmas business

[Translate to Englisch:] 1

€ 2.32 billion expected to be spent on Christmas gifts


Crisis resilience of Christmas spending prolonged in 2023?


Important downloads for diploma and master theses

„An international environment, but still a family atmosphere - that's what JKU means to me.“
Florian Atzmüller
Bachelor's Degrees in Social Economy and Sociology