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Institute for Retailing, Sales and Marketing
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a. Univ-Prof. Dr. Thomas Werani

Head of the B2B department
Deputy Director of the Institute

Curriculum Vitae

Birth

Studies of business administration with focus on marketing and advertising science/market research at the University of Augsburg and the Vienna University of Economics and Business Administration

One-year internship abroad with a leading Swiss industrial goods company in Winterthur (Switzerland) and Farnborough (England)

Project collaborator at the Institute of Economic Theory and Policy at the Vienna University of Economics and Business Administration, Department of Social Policy

Contract or university assistant at the University of Klagenfurt, Department of Economics, Marketing and International Management

University assistant at the Institute for Retailing, Sales and Marketing; deputy director of the institute

Doctorate at the Johannes Kepler University Linz

Habilitation for the subject "Business Administration" at the Johannes Kepler University Linz

associate university professor at the Institute of Retailing, Sales and Marketing

Winner of the "ISBM 1996 Business Marketing Doctoral Support Award Competition" organized worldwide by the Institute for the Study of Business Markets at Pennsylvania State University (USA). The prize was awarded for the theoretical and empirical concept for the dissertation The Value of Cooperative Business Relationships in Industrial Markets: Significance, Measurement and Effects". Winner of the Richard Büche Prize 1998 of Allgemeine Sparkasse O.Ö-Banken AG for the best dissertation at the SOWI Faculty of the University of Linz, the 4th Nestlé Prize for Economics for the best dissertation approved at an Austrian university, which promotes the understanding of a free, market-based and at the same time socially responsible economic order, and the Rudolf Sallinger Prize 1999. In addition, the dissertation "Production Structures of Home Care" was awarded the Research Prize of the Social Forum in 1992

Visiting Research Professor at the Bordeaux École de Management, Frankreich

Assistant lecturer for tourism marketing in the university course for tourism management at the Johannes Kepler University Linz

Lecturer for International Cooperation in the university course for the training of export clerks at the University of Graz

Lecturer in the Master of Advanced Studies (MAS) Global Marketing Management Program at Johannes Kepler University Linz

Lecturer for organization and key account management in international marketing in the university course for export and international business at the Johannes Kepler University Linz

Assistant lecturer for practical project management in the university course for export and international management at the Johannes Kepler University Linz

Consultant for the Jubilee Fund of the Austrian National Bank, international conferences (Academy of Marketing Science, European Marketing Academy) and international journals (Journal of Business Research, Industrial Marketing Management)

Member of the Editorial Review Board "Advances in Business Marketing and Purchasing" Book Series