"And now? Marketing in unusual times".

On Thursday, 4 November 2021, the 37th Austrian Marketing Forum Linz took place at the Design Center.

The Marketing Club Linz and its entire team had the pleasure of welcoming a number of renowned speakers who are known beyond Austria, such as Harry Gatterer (Managing Director of the Zukunftsinstitut), Marlene Urbann (Social Media Manager at Österreich Werbung), Achim Feige (Transformation Architect, Human Potential Coach, Speaker & CEO Companion), David Rohrmann (University of Bayreuth), Birgit Mager (Cologne University of Technology). After the welcoming address by Christoph Teller (President of MCL Linz and Chairman of the Institute for Retail, Sales and Marketing), there were exciting presentations on current trends and challenges in business.

Thanks to the outstanding moderation by Gerald Gross (media coach and founder of gross:media), all participants* were offered a varied and exciting programme. The highlight of the day was the talk with Franz Klammer (Austrian ski racer). He gave the participants insights into his career as well as his commitment to Olympic skiing, the United Nations and the climate protection organisation R20 Regions of Climate Action.