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AMA Global Marketing SIG Conference Presentation

[Translate to Englisch:] Hofer

Assoz. Univ. Prof. Dr. Katharina Hofer presented the paper "Support for corporate social responsibility among generation Y consumers - A cross-cultural perspective", co-authored with Michaela Luger and Arne Floh, at the AMA Global Marketing SIG Conference in Taormina/Sicily. The top-class conference of the American Marketing Association showed trends and developments through contributions from all over the world and enabled exchange with the world's leading scientists in the field of international marketing.