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Institute for Retailing, Sales and Marketing
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Invitation Practice Talk

with Karin Schaumberger from emporia Telecom GmbH & Co. KG

[Translate to Englisch:] emporia

emporia Telecom has sold 15 million mobile phones for senior citizens so far. Currently, three million people use an emporia-branded mobile phone. The family-owned company from Linz, a technology leader for easy-to-use smartphones, tablets and keypad phones, is competing with big brands such as Apple, Samsung & Co - and is not afraid. "Because in this niche, no manufacturer worldwide knows the needs of older people as well as we do," says Karin Schaumberger, Head of Marketing and Sales at emporia and a JKU graduate. In the practical dialogue, she talks about how emporia wants to succeed in turning 50 million senior citizens in Europe from non-liners into online users."

The lecture and discussion series will be held in presence in the Unicenter/meeting room 3 (JKU campus map at: www.jku.at/campus/der-jku-campus/gebaeude/uni-center-mensa/, opens an external URL in a new window) in compliance with the current Covid 19 protection measures. We ask for your understanding that due to the limited number of participants, personal registration is required by 13 June at marketing@jku.at.