On June 25, the final presentations of the Master Seminar “Interdisciplinary Business Project” of JKU’s Master Program “Management” took place at voestalpine guesthouse. The seminar is a cooperative teaching format of the Institute for Retailing, Sales and Marketing, the Institute for Strategic Management, and the Institute for International Management.

Four cooperation partners (voestalpine Steel Division, Fronius International, Greiner AG and KEBA AG) participated in the seminar and did not only provide topics to the students, but also offered practice-oriented supervision. The students successfully presented their solutions of practical marketing and strategy problems in B2B markets and had intense discussions with company representatives.

After the presentations the project partners invited the students to the final event, an E-cart race at ROTAX MAXDOME. They had the chance to compete against their supervisors and colleagues and finally enjoyed a nice dinner. All supervisors are proud of the good work of our students, well done! Enjoy your holidays, we are looking forward to the next IBP!