Ernst Gittenberger and Christoph Teller presented international service trends in the fashion industry at the CEO Forum 2021 (WKO-Bundesgremium Handel mit Mode und Freizeitartikeln). The developments in the fashion markets worldwide and the findings of the representative survey of more than 1,000 fashion buyers in Austria were discussed by CEOs and owners of the most important Austrian fashion and sports retailers. A big thank you to the IHaM team - Sarah Amsl, Markus Obermair, Kathrin Mayr and Teresa Schwendtner - for their competent support in the preparation of the study.