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Institute for Retailing, Sales and Marketing
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International research and teaching cooperation with IULM, Milan

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At the beginning of the summer semester 2023, Assoz. Univ.-Prof. Katharina Hofer from the Institute of Retailing, Sales and Marketing was an adjunct professor at Iulm Università, Milan.

Together with Prof. Francesco Massara, she conducted research on joint projects, gave lectures on the topics of Global Consumer and Marketing Research and took part in the International Week with researchers from all over Europe.