On March 10, the Master Seminar “Interdisciplinary Business Project” started with a kick-off event at voestalpine headquarters in Linz. The seminar is a cooperative teaching format of the Institute for Retailing, Sales and Marketing, the Institute for Strategic Management, and the Institute for International Management.

The project advisors of our four partner companies, voestalpine Steel Division, Fronius International, KEBA AG and Greiner AG, gave each student group an individual introduction to their business project.

In their projects, students are supposed to successfully solve practical marketing and strategy problems in B2B markets and to present their solutions to the management boards at the end of the semester.

We are looking forward to an exciting semester!