As part of the six courses "Einführung in Marketing" students created videos about a self-chosen product or service brand in the summer term 2021. Great importance is attached to this task as students had to apply their theoretical knowledge and creativity was required. Thus, exactly these skills were demanded that are of high relevance in marketing practice.

In order to highlight the importance of the task, on September 29 an award ceremony for the best student videos took place. The five best student groups, their course lecturers and the whole team of the Institute for Retailing, Sales and Marketing were invited. As highlight the winning video was selected by an independent jury and rewarded with a "Teichwerk" voucher. The ceremony was followed by a get-together and students had the opportunity to both exchance with their colleagues and course lecturers.