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Institute for Retailing, Sales and Marketing
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Podcast Recommendation

[Translate to Englisch:] Teller

In the podcast of the Catholic Men's Movement of Upper Austria, Prof. Dr. Christoph Teller answered questions about shopping behaviour during the Christmas season.


What does it mean to give gifts - especially in the run-up to Christmas?

How does inflation affect shopping behaviour?

How necessary is gift-giving really?

What should be given as a gift?