What happens when product information is incomplete or incorrect in (mobile) e-commerce shops?

This is exactly the research question that the Institute for Retailing, Sales and Marketing dealt with in a recent study.

The results show that incomplete or incorrect product information not only has a negative impact on the sales of online retailers, but also that the image of the retailer suffers immensely.

Which product information failures are the most serious and what online shoppers expect from retailers in return can be read in the Downloads & Links section:

We congratulate Sarah Amsl, Dr. Iain Watson, Prof. Dr. Christoph Teller and Prof. Dr. Steve Wood on the publication in the International Journal of Retail and Distribution Management.