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SPAR supermarket as a "contact place" - touchpoints to engage with!

With this title, the 3rd Praxisdialog took place in the summer semester 2022 at the Johannes Kepler University Linz.

[Translate to Englisch:] Spar

Prof. Dr. Christoph Teller from the Institute of Retailing, Sales and Marketing had the pleasure to welcome Mr. Jakob Leitner (Managing Director SPAR Upper Austria).

Mr. Jakob Leitner gave deep insights into the management and marketing of SPAR Upper Austria and showed how the challenges of the #Covid19 pandemic could be transformed into competitive advantages.

In addition to numerous external listeners, students from the Johannes Kepler University Linz and Vice Rector Stefan Koch also took part in the event. Thank you very much for your coming and for the great contributions to the discussion.

Also, food and drinks were provided for the participants. We would like to thank Mr. Jakob Leitner and SPAR Oberösterreich for the excellent catering.