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News & Events

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Final Presentations of the Master Seminar “IBP” SS24

“Interdisciplinary Business Project” of JKU´s Master Program

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Foto

Marketing Summer Cocktail 2024

National Marketing Award 2024

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Teller

The travel boom continues unabated!

And what that has to do with shopping.

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Consortium for International Marketing Research (CIMaR)

„Trust in Online Shopping in Emerging Markets“

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Award

Best Paper Award Winners @Center for Business and Industrial Marketing (CBIM) International Conference, June 12-14 2024
 

Vanessa Weber, MSc and Prof. Thomas Werani attended the CBIM International Conference that took place at the University of Graz. Vanessa presented her…

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MMM

How do crises change our consumer behavior?

Presentation by Christoph Teller and Ernst Gittenberger at the MMM Conference 2024

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Trend lines & dynamics in online shopping
 

WKO press conference on Temu, Shein, & Co.

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Consumer climate: end of the dry spell or mirage?

Current IHaM long-term analysis

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IBP Auftakt

Kick-off for the “IBP” Master's Seminar, SS24

The graduate seminar, “Interdisciplinary Business Project”, kicked off at the JKU on March 11.