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News & Events

News
[Translate to Englisch:] FinalPresentation

Final Presentations of the Master Seminar “IBP” WS23

On February 1st, the final presentations of the Master Seminar “Interdisciplinary Business Project” of JKU´s Master Program “Management” took place at…

News
Shopping Behaviour of Elderly Consumers

Shopping Behaviour of elderly consumers: change and stability during times of crisis

We are delighted to announce the publication of our latest research article in the International Journal of Retail & Distribution Management!

News
Plastics Challenge

Student Plastics Challenge 2024

The LIT Open Innovation Centre was the venue for a hackathon, the "Student Plastics Challenge".

News
Medianet_Werani

Data-driven marketing or the watering can

Expert talk with Prof Dr Thomas Werani (IHaM)

News
[Translate to Englisch:] ORF Wien heute_Gittenberger

Shopping on public holiday, 8 December

still polarises, but "Vienna is different"

News
[Translate to Englisch:] BF 2023

Black-Friday 2023

- polarising "actionitis" in the pre-Christmas business

News
[Translate to Englisch:] 1

€ 2.32 billion expected to be spent on Christmas gifts

 

Crisis resilience of Christmas spending prolonged in 2023?

News
[Translate to Englisch:] 1

TEMU vs. AMAZON

- the challenger from China vs. the big shot from America

News
[Translate to Englisch:] 1

Kick-off Event of the Master Seminar “IBP” WS23
 

On October 9, the Master Seminar “Interdisciplinary Business Project” started with a kick-off event at the JKU. The seminar is a cooperative teaching…