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Institute for Retailing, Sales and Marketing
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News & Events

News
[Translate to Englisch:] Weihnachten_2023

What will the Christmas business be like in 2023? - An initial mood picture

Purchasing restraint meets negative retail climate

News
[Translate to Englisch:] Einkaufsbudget

Bunkering mood, cemented purchasing restraint and shrinking purchasing budgets

The current IHaM long-term analysis of the shopping behaviour of Austrians

News
[Translate to Englisch:] App

Expert Talk on Loyalty Apps
 

Top-class expert panel discussed the question "Loyalty apps, a way across the digital divide?"

Chaired by Oliver Jonke (Editor, medianet), the panel…

News
[Translate to Englisch:] WKO

Keynote at WKÖ-Retail Day 23

Ernst Gittenberger and Christoph Teller presented the latest research results on "Employer Attractiveness" in the retail sector.

News
[Translate to Englisch:] Bild

Multi-channel - the bold response to the crisis?
 

Almost twice as many consumers shop multi-channel than exclusively offline

News
[Translate to Englisch:] c&C

Click & Collect on the rise in online shopping

- also in response to return shipping fees?!

News
[Translate to Englisch:] Finanzen

Households' financial outlook remains gloomy
 

or it has ever been more fun to be a retailer!

News
[Translate to Englisch:] Handelsklima

 IHaM Half-Year Consumer Climate Review
 

While consumer confidence has slowly improved during the first half of 2023, it still remains negative.

News
[Translate to Englisch:] Urlaub

Summer Holidays & Shopping

- Insight into an Austrian "love affair" that has been underestimated until now