Assoz. Univ. Prof. Dr. Katharina Hofer attended this year's consortium for International Marketing Research (CIMaR) in Fortaleza/Brazil.

She was…

Prof. Dr. Christoph Teller and university assistants Kathrin Mayr, Sarah Amsl, and Teresa Schwendtner (JKU's Institute of Retailing, Sales and…

IHaM celebrates the start of summer by hosting a rooftop party.

An IHaM analysis has shown that return fees would seriously change online shoppers' buying behaviour

Press conference with the Austrian Federal Economic Chamber - Retail Department

Higher price acceptance for products "Made in Austria" and "Made in the Federal Province"

Univ. Prof. Dr. Christoph Teller and Dr. Ernst Gittenberger presented current developments in the retail sector also this year.

"Everything e-commerce?!" at this year's Retail Day of the Lower Austrian Chamber of Commerce with a keynote address by Dr. Ernst Gittenberger from…

What happens when product information is incomplete or incorrect in (mobile) e-commerce shops?

This is exactly the research question that the…