Negative consumer behaviour is a well-known but growing problem (also) in the retail sector with serious consequences, as an international study…

At the beginning of the summer semester 2023, Assoz. Univ.-Prof. Katharina Hofer from the Institute of Retailing, Sales and Marketing was an adjunct…

Chaired by Oliver Jonke (Medianet), Maimuna Mosser (IKEA), Walter Lukner (Payback) and Ernst Gittenberger (IHaM) discussed loyalty programs in retail.

As part of the courses "Introduction to Marketing" in the winter semester 2022/23, our students were not only taught the basics of marketing…

"We have to hope for an improvement in consumer spending in 2024".

- says Univ.-Prof. Dr. Christoph Teller (Institute Director, Dean of the Business…

The Institute for Retailing, Sales and Marketing wishes you and your loved ones a Merry Christmas, peaceful holidays and a Happy New Year 2023!

In the podcast of the Catholic Men's Movement of Upper Austria, Prof. Dr. Christoph Teller answered questions about shopping behaviour during the…

IHaM has scientifically accompanied the pre-Christmas period - so important for the retail trade - with several short studies. The topics ranged from…

The retail, consumption and motive studies of our institute for this year's pre-Christmas season were extensively taken up by the Austrian media…