Brands are created in the mind - and that's where brands become winning brands.

AI transformation of communication

Brands versus private labels - strategies in consumer change

The eternal discussion about store opening hours

Alternative solution to private label! Possible strategies in response to falling product margins.

The 17th Karl Vodrazka Colloquium took place on 11 June 2024 and once again provided a platform for the exchange of knowledge and ideas in the field…

Refresh the world and make a difference

#schongenial - the initiative for more appreciation in our society (Dr Alfred Fiedler)

Steel in Transformation: Challenges and Opportunities (Wolf-Dieter Hohl, MBA)