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Institute for Retailing, Sales and Marketing
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Practice Talks.

[Translate to Englisch:] alle

Marketing meets Science – Kulhavy Lecture (3. Praxisdialog)

The third and last practical dialogue for this semester "Marketing meets Science - Kulhavy Lecture" took place together with the Marketing Club Linz.…

[Translate to Englisch:] Gruppenbild Emporia

Practical talk with emporia from Linz

On Wednesday, 15.06.2022, we had the pleasure of holding the 4th and thus last Praxisdialog in the summer semester 2022 together with emporia from…

[Translate to Englisch:] Spar

SPAR supermarket as a "contact place" - touchpoints to engage with!

With this title, the 3rd Praxisdialog took place in the summer semester 2022 at the Johannes Kepler University Linz.

[Translate to Englisch:] Teilnehmer

Behavior-influencing communication in the context of Corona vaccinations.

with Dietmar Mascher (OÖ Nachrichten), Paul Lanzerstorfer (Pulpmedia),
Günther Matern (Matern Creativbüro) and Michael Brandtner…

[Translate to Englisch:] MMS

Marketing meets Science – Club event digital

On the 29. of November club event "Marketing Meets Science" of the Marketing Club Linz took place in cooperation with the Institute for Retailing,…

[Translate to Englisch:] Praxisdialog 10.11.2021

A Focus on Market and Opinion Research:
What does it do, what can it do, what is it permitted to do?

with DI Peter Bruckmüller from Spectra Marktforschungsges.m.b.H.

[Translate to Englisch:] Gruppenfoto

Why We Question NEUBURGER'S Successful Business Model – and Understanding Marketing Today

with Hermann and Thomas Neuburger

[Translate to Englisch:] Mag. Rammerstorfer, Prof. Hofer

The ORF – Quo vadis?

with Mag. Kurt Rammerstorfer, Landesdirektor des ORF Oberösterreich


Sales & Marketing - Back to the Future

with Mag. Wolfgang Mitterdorfer, member of the management board of voestalpine Steel Division