Post-doc, Assistant Professor, Institute for Business Informatics - Information Engineering, Johannes Kepler University Linz

Pre-doc, Institute for Business Informatics - Information Engineering, Johannes Kepler University Linz

Chairman, Club Alpbach Salzburg

Founder and Board Member, WIN alumniclub

Head of Online Marketing, Musterhauspark GmbH,

Bachelor und Master in Business Informatics - Johannes Kepler University Linz, Student Representative Business Informatics

Co-Founder and Project Lead, STEP > one
 

My main research interest is the organizational capability of recognizing opportunities provided by digital technology. My main goal is to investigate how organizations can be enabled to identify technology induced opportunities methodologically and holistically thereby enabling them to tackle upcoming challenges resulting from the digital transformation phenomenon.

Mühlburger M.:
Recognizing IT-induced opportunities : Conceptual, Organizational, and Individual Perspectives on a Central Challenge for Information Management in Modern Organizations, opens in new window, 2020

Mühlburger M., Kannengiesser U., Krumay B., Stary C.:
A Framework for Recognizing Digital Transformation Opportunities, opens in new window: Proceedings of the 28th European Conference on Information Systems (ECIS), Seite(n) 15-17, 2020

Rückel D., Mühlburger M., Koch S.:
An Updated Framework of Factors Enabling Digital Transformation, opens in new window, in Pacific Asia Journal of the Association for Information Systems, Vol. 12, Nr. 4, Seite(n) 1-26, 2020

Mühlburger M.:
Individuelle Digitalisierungsbereitschaft in der Praxis, opens in new window, in HMD - Praxis der Wirtschaftsinformatik, Springer, 2020
 
Mühlburger M., Krumay B., Koch S.:
Zukunftsfibel - Digitalisierung: Na und?!, opens in new window, in ITS Förderberatung GmbH, 2018