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2. Heinrich lecture was a great success!

left to right: René Riedl, Friederike Heinrich, Thomas Hess, Peter Mertens, Barbara Krumay, Stefan Koch

In honor of the merits of Prof. Lutz J. Heinrich, the Heinrich Lecture is held annually. On May 16, this took place for the second time with great interest. With Univ.-Prof. Dr. Thomas Hess from the Ludwig-Maximilians-University Munich (LMU) a renowned scientist could be won as guest speaker. The business informatics specialist heads the Institute for Digital Management and New Media. His research focuses on the digital transformation of companies and the management of media companies. Through his technical lecture "Digital Transformation of Companies: Backgrounds, Insights and Perspectives", the participants gained an insight into the three views of digital transformation. The recording of the lecture, opens an external URL in a new window and the presentation, opens a file can be found in the attachment.

The exciting lecture generated many interesting questions, which led to a varied discussion following the presentation. The moderation was led by Prof. René Riedl. The former PhD student of Prof. Lutz J. Heinrich thanked in his closing words for the appreciation shown by the attendees through their participation. Next year the Heinrich Lecture will take place again with an exciting lecture, so that we can look back together on the great successes.

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