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The Breakfast Briefing: Special Edition on Entrepreneurship in Corporates

Christine Blanka (Institute for Entrepreneurship) and Elisabeth Arnold / Jürgen Straßl (nbi, voestalpine steel)

[Translate to Englisch:] LIT Breakfast Briefing

This special Breakfast Briefing edition addresses one topic from two different perspectives:

Entrepreneurship in Corporations refers to the entrepreneurial process of identifying, evaluating and implementing entrepreneurial opportunities (into marketable products and services) at existing organizations. Christine Blanka (Institute for Entrepreneurship) provides a research perspective while Elisabeth Arnold and Jürgen Straßl discuss the topic from a real-world perspective with the new business incubator at the voestalpine steel division.

One Topic - Two Perspectives.

  • Date: December, 6, 2022, 8.30-9.30 AM.
  • Location:  LIT Open Innovation Center, OIC Forum AND on Zoom, opens an external URL in a new window
  • Breakfast will be sponsored by voestalpine steel division.
  • The LIT Breakfast Briefing will be held in English.


Corporates are conflicted by the perceived need to innovate while honoring established structures and processes. Approaches focusing on entrepreneurial initiatives within established enterprises help to resolve the tensions of exploration and exploitation. Therefore not only management-induces activities but a combination with employee-driven initiatives fosters strategic renewal. A holistic view of entrepreneurship within corporates, combining various ways to be entrepreneurial as an enterprise, offers avenues to reestablish an enterprise’s entrepreneurial spirit and competitive advantage.

The new business incubator was launched within the voestalpine Steel Division to offer an environment in which new business ideas outside our current core business can be created. The approach of companies for hatching and developing new business outside their core business is solved differently. The answer of voestalpine is its new business incubator, which we also call the nbi. Would you like to know more about the nbi? Come and join our breakfast briefing – we are looking forward to meeting you!

Join in on Zoom:

Zoom-Meeting:https://jku.zoom.us/j/92093812211?pwd=Ull0NDVDRFNhaUJuYTlFajk0dC9tQT09 , opens an external URL in a new window
Meeting-ID: 920 9381 2211 (Passwort: 060608)

Kindly sign up in advance by December, 4! , opens an external URL in a new window

We look forward to seeing you there and invite you to an extraordinary breakfast buffet sponsored by the voestalpine!


Time & date

December 06, 2022

08:30 - 09:30 AM

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OIC Stufenforum, LIT Open Innovation Center, ground floor


JKU, Altenberger Str. 69, 4040 Linz