AI for Creative Industries.

Name: AI for Creative Industries.
Start: 2025-04-01T08:30:00+02:00
End: 2025-04-01T23:00:00+02:00

An AI Guide for the Creative Community by Upper Austria and South Bohemia: Workshop & Networking.

Organized as part of the Interreg KreATivita&InovaCZe project, the first part of this workshop series is led by an experienced AI expert and combines hands-on learning with valuable networking opportunities.

Organized by our Czech partner, Art in the City,, opens an external URL in a new window in České Budějovice, the workshop will take place in an inspiring setting, giving participants opportunities to explore artificial intelligence, its creative applications, and how it can be utilized in the cultural sector.

The workshop will be held in English.

Event

Time & date

April 01, 2025

08:30 - 23:00 PM

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Location

Kreativ-Hub Tady, Otakarova 32, Budweis

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Key Topics of the Workshop:

Artificial Intelligence in the Cultural Sector – Opportunities, challenges, and current developments
Practical AI Tools – Concrete application examples from the cultural industry
AI as a Virtual Assistant – Optimizing workflows and enhancing creative output
Chatbots & Custom Instructions – Overview of current features and customization options
Prompting Techniques – From basic principles to advanced methods for automation and creative projects
AI-Assisted Content Creation – Covering text generation, data analysis, and visual & audiovisual content (videos, podcasts, presentations, subtitles)
AI in Content Marketing & PR – useful applications for communication and public relations
Real-World Examples from the Cultural Sector – Including hands-on demonstrations of:
Text editing and creation
Data analysis in spreadsheets and documents
Research strategies
Writing and evaluating grant applications
Success Stories from cultural organisations in the Czech Republic

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Schedule

Time	Program Point
8:30 - 9:30 am	Introductions
9:30 - 10:00 am	Getting to know you
10:00 am - 1:00 pm	AI for creative industries (3×45 min)

1:00 - 2:00 pm	Lunch

2:00 - 5:00 pm	AI for creative industries (3×45 min)
5:00 - 11:00 pm	Roundtable Sessions & Networking

About the AI expert

Kateřina Švidrnochová

Kateřina is an experienced consultant, lecturer, and educator with over 15 years of expertise in teaching digital skills and emerging technologies. She specializes in innovation and the optimization of internal processes using AI and other modern tools.

She works together with universities, schools, NGOs, and businesses, developing tailored use cases for generative AI. At Masaryk University, she teaches and coordinates AI-related courses, leads an AI academy, and designs educational programs for both children and adults.

As an active member of the technology community GUG.cz and Chair of the Board of the World of Nonprofits, she supports organizations in digital transformation and AI adoption.

More about Kateřina.

Credits: Kreativní institut

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