The project's main objective is to raise the profile of cultural and creative sectors located in Upper Austria and South Bohemia and improve sustainable partnerships. All of the activities are designed to address the cultural and creative sectors' specific needs, educate stakeholders by offering targeted workshops, and share expertise across borders. Long-term networking among creative participants and organizations in the field of tourism and cultural activities is a key added value.

The project's outcome will be a cross-border, jointly formulated strategy to support creative industries, to then be jointly realized in Upper Austria and South Bohemia once the project is completed. The strategy will be presented to policymakers in both regions in an effort to contribute to long-term regional development and urban concepts.