Assoz. Univ. Prof. Dr. Katharina Hofer attended this year's consortium for International Marketing Research (CIMaR) in Fortaleza/Brazil.
She was presented with a Best Paper Award for her contribution to Corporate Social Responsibility in Generation Z (together with Prof. Constanza Bianchi, Chile).
The conference was organised by Prof. Tamer Cavusgil (Georgia State University, USA).
In addition to keynote speeches by Prof. Attila Yaprak (Wayne State University, USA) and Prof. Pervez Ghauri (University of Birmingham, UK), UNIFOR researchers and participants from around the world presented research studies.