This semester, our Master's in Management students once again had the unique opportunity to demonstrate their skills in a practical environment.
Together with renowned companies such as Fronius, Greiner, KEBA and voestalpine, they were able to explore business challenges - from Venture Clienting and Marketing of the Future to International Employer Branding and the Back End of Innovation.
The Greiner Campus in Kremsmünster provided the perfect setting for the final presentations, where our students impressed the audience with their interesting results.
The successful semester was completed with an exclusive tour through the Greiner Training Center and a joint dinner in the “Greinerei”.

The Interdisciplinary Business Project was once again carried out as a joint collaboration between four JKU institutes (Institute for Retailing, Sales and Marketing, Institute of Strategic Management, Institute of International Management and the Institute of Leadership and Change Management).
The intensive exchange between students, companies and academia provided valuable insights and practical learning experiences.

Our special thanks go to the company representatives for their engaged support.

We are proud of the impressive results achieved by our students and look forward to continuing the project next semester.