This semester, the participants of the seminar "Strategic and market-oriented management in practice" had the special opportunity to work together with startups to transfer their strategic knowledge into practice. With great engagement, the students dived into the challenges of the companies, conducted strategic analyses and developed innovative strategic options for "Coiss", "gehgassi", "Smart Bouy" and "SURFjobs".

The final presentation took place in the creative space of the Startrampe (by Sparkasse Oberösterreich). Our students were able to convince the audience with their professional and exciting presentations. The startups were impressed by the quality of the analyses and the strategic ideas. The collaboration impressively demonstrated the valuable impetus that fresh and new perspectives can provide.

We would like to thank all the students, our startups and, above all, our collaboration partner tech2B for the great cooperation.

Regina Gattringer & Theresa Füreder