Funding has been approved for a research project designed to support sustainable development in the area of Alpine tourism.
Together with Salzburg Research, the University of Applied Sciences in Salzburg, the tourism board in Berchtesgadener Land, the tourism board in Wagrain Kleinarl as well as the tourism board in Wolfgangsee, Dr. Herta Neiß (JKU, Institute of Social and Economic History - MBA-Tourism Management) have been awarded € 679,194 in funding for the cross-border ‘Interreg’ research project for 2.5 years of cooperation.
The project aims to develop joint, sustainable strategies in Alpine tourism to preserve natural and cultural spaces; strategies that can be supported by both the tourism industry as well as accepted by the local population. A cross-border model will be developed together with highly popular tourist areas in Upper Austria (such as Wolfgangsee), in Bavaria (Berchtesgadener Land), and in Salzburg (Wagrain Kleinarl) aimed at creating resource-saving and energy-efficient management strategies for natural and cultural spaces in high-volume tourist areas. In addition, the project will explore issues regarding accessibility to these areas and creating guidelines to manage the number of visitors, especially the high numbers of visitors during peak season.