After a long and distinguished life, the visionary intellectual and scholar passed away on April 15, 2020. During a ceremony at the JKU’s UniCenter on Tuesday, a number of guests came together to remember the former JKU Rector. As part of a roundtable discussion, Prof. Christoph Teller (Institute of Retailing, Sales and Marketing), Prof. Fritz Schneider (professor emeritus and colleague of Prof. Kulhavy), Elfriede Zörner (a former colleague of Prof. Kulhavy), and Gerhard Stürmer (a former assistant professor with Prof. Kulhavy and honorary president of the JKU Alumni Club) spoke about Kulhavy’s role at the JKU, as well as how he advanced the area of  marketing in German-speaking Europe. Dr. Thomas Königstorfer (managing director at the Landestheater Linz), also a graduate under Ernest Kulhavy, served as moderator.

Prof. Kulhavy's daughters and granddaughters also took part in the ceremony, joining numerous associates and prominent figures in academia and from the business community.