Big players in the field of management play both globally and digitally. The new degree program was designed to prepare students for high-level executive positions. Students can choose a field according to personal interests: As a corporate strategy manager, in marketing, or in the area of leadership or human resources.

The curriculum includes both base-knowledge education in management as well as the opportunity to learn more in-depth about one of three competence areas:

• Marketing and Global Marketing in a Digital World
• Strategic and International Management in a Digital World
• Digital Transformation: Leadership, Human Resource Management and Change