Using an artistic and academic approach, the program introduces students to conducting research in cultural studies and reflecting on the cultural area, supporting communication skills and developing independent artistic-academic projects.

Students in the six-semester program can choose between the five core subject areas in Cultural Studies, History, Philosophy, Art History and Media Studies. Students can also, however, opt not to choose an area of specialization and study a broad range of subjects pertaining to cultural studies. Students who choose an area of specialization qualify to pursue an advanced degree in the above-mentioned core subject areas. Those without an area of specialization could later pursue an advanced degree such as "Media Culture and Art Theories | MKKT" at the Linz University of Art & Design, "Civic Studies" (JKU) or "Art Science and Philosophy" (KU).

Prof. Dr. Stefan Koch, Vice-Rector for Academic Affairs at the Johannes Kepler University Linz, remarked: "There is no other program like the new Cultural Studies degree program that demonstrates the breadth of teaching and research in our area and stands out because of the numerous opportunities available afterwards. For the Johannes Kepler University in particular, the program emphasizes both the diversity of subject areas and the importance of academic studies in social sciences and cultural studies."

Prof. Dr. Marcus Gräser, member of the Studies Commission and Professor of Modern History and Contemporary History at the Johannes Kepler University Linz, added: "The new Cultural Studies program gives the Johannes Kepler University an opportunity to demonstrate its diversity and benefit from collaborating with the other cultural academics in Linz. This not only benefits students, but also bears witness to the broad range of academic degree programs available in Linz."