Teens and young adults between the ages of 17 – 23 are a highly competitive target group and the JKU’s marketing campaign aimed to address and draw attention to the countless opportunities at the JKU in engineering and natural sciences. Targeted messages, cinemagraphs and a comprehensive online campaign on Facebook, Instagram, YouTube and in the Google Display network were created for this purpose. The campaign not only impressed its target audience, but a jury as well.

The campaign was presented with the "Golden Victoria" in the category of ‘Integrated Communication: Films and Videos’ at the 29th International Business Film Days 2020 as part of a larger communications campaign.

The successful team: Forafilm (producer), Kest (ad agency), and, of course, the JKU as the client. Curious? A total of 14 themed ads were created and will be used until the end of 2020.