Seminar Interdisciplinary Business Project Marketing and Global Marketing - 241.006 WS 2020/21

The first partial contribution (exam) takes place on 5th of October 2020 from 09:15 to 10:00 (Room tba). The exam is based on application-oriented questions that are prepared together with the project partners.

The relevant literature is available for download here:

Chesbrough, H. (2020): To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective; Industrial Marketing Management, 88, 410-413

Cortez, R.M, Johnston, W.J. (2020): The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory, Industrial Marketing Management, 88, 125-135

Rapaccini, M., Saccani, N., Kowalkowski, Ch., Paiola, M., Adrodegari, F. (2020): Navigating disruptive crises through aervice-led growth: The Impact of COVID-19 on Italian Manufacturing Firms; Industrial Marketing Management, 88 (July), 225–237

Ratten, V. (2020): Coronavirus and international business: An entrepreneurial ecosystem perspective; Thunderbird International Business Review; 62, 629– 634

Ritter, T., Pedersen, C.L. (2020): Analyzing the impact of the coronavirus crisis on business models; Industrial Marketing Management, 88, 214 – 224

Sharma, A., Adhikary, A., Borah S. B., (2020): Covid-19′s Impact on Supply Chain Decisions: Strategic Insights from NASDAQ 100 Firms Using Twitter Data; Journal of Business Research, 117, 443–49

Sharma, P., Leung, T. Y., Kingshott, R. P. J., Davcik, N. S., Cardinali, S. (2020): Managing Uncertainty during a Global Pandemic: An International Business Perspective; Journal of Business Research, 116, 188–92.

van Hoek, R. (2020): Research Opportunities for a More Resilient Post-COVID-19 Supply Chain – Closing the Gap between Research Findings and Industry Practice; International Journal of Operations & Production Management, 40 (4), 341–355

Wang, Y., Hong, A., Li, X., Gao, J. (2020): Marketing innovations during a global crisis: A study of China firms’ response to COVID-19; Journal of Business Research, 116, 214-220

Wenzel, M., Stanske, S., Lieberman, M.B. (2020): Strategic responses to crisis. Strategic Management Journal, 41, V7– V18

Zafari, K., Biggemann, S., Garry, T. (2020): Mindful management of relationships during periods of crises: A model of trust, doubt and relational adjustments; Industrial Marketing Manaement, 88, 278-286

To pass the exam students have to achieve at least 50 percent of the total points. Students missing this mark without exemption cannot participate in the seminar. Students who pass the exam based on the achieved points are divided into two seminar groups: IBP1 and IBP2.


Seminar Applied B2B Marketing

Basic Literature

Turabian, K. (2007): A Manual for Writers of Research Papers, Theses, and Dissertations. London: The University of Chicago Press