Seminar Interdisciplinary Business Project Marketing and Global Marketing - 241.006 WS 2020/21
The first partial contribution (exam) takes place on 5th of October 2020 from 09:15 to 10:00 (Room tba). The exam is based on application-oriented questions that are prepared together with the project partners.
The relevant literature is available for download here:
Rapaccini, M., Saccani, N., Kowalkowski, Ch., Paiola, M., Adrodegari, F. (2020): Navigating disruptive crises through aervice-led growth: The Impact of COVID-19 on Italian Manufacturing Firms; Industrial Marketing Management, 88 (July), 225–237
Sharma, P., Leung, T. Y., Kingshott, R. P. J., Davcik, N. S., Cardinali, S. (2020): Managing Uncertainty during a Global Pandemic: An International Business Perspective; Journal of Business Research, 116, 188–92.
van Hoek, R. (2020): Research Opportunities for a More Resilient Post-COVID-19 Supply Chain – Closing the Gap between Research Findings and Industry Practice; International Journal of Operations & Production Management, 40 (4), 341–355
Zafari, K., Biggemann, S., Garry, T. (2020): Mindful management of relationships during periods of crises: A model of trust, doubt and relational adjustments; Industrial Marketing Manaement, 88, 278-286
To pass the exam students have to achieve at least 50 percent of the total points. Students missing this mark without exemption cannot participate in the seminar. Students who pass the exam based on the achieved points are divided into two seminar groups: IBP1 and IBP2.