Start of the Master Seminar “Interdisciplinary Business Project” SS 2020
On March 6, the Master Seminar “Interdisciplinary Business Project” that together with the Institute of Strategic Management and the Institute for International Management is held in cooperation with voestalpine Steel Division and Fronius International started with a kick-off event at voestalpine headquarters in Linz. After the presentations of the two partner companies, students had the unique chance to participate in a plant tour and to look behind the scenes of voestalpine. Afterwards the project advisors of voestalpine and Fronius gave each student group an individual introduction to their business project. In their projects, students are supposed to successfully solve practical marketing and strategy problems in B2B markets and to present their solutions to the management boards of voestalpine and Fronius at the end of the semester. We are looking forward to an exciting semester!