Start of the Master Seminar “Interdisciplinary Business Project” WS 2020/2021
On October 9, the kick-off meeting of the Master Seminar “Interdisciplinary Business Project” took place that together with the Institute of Strategic Management and the Institute for International Management is organised. For the first, there are four cooperation partners: voestalpine Steel Division, Fronius Perfect Welding, KAPSCH TrafficCom AG and KEBA AG. After the presentations of the four partner companies, the project advisors of voestalpine, Fronius, Kapsch and Keba gave each student group an individual introduction to their business project. In their projects, students are supposed to successfully solve practical marketing and strategy problems in B2B markets and to present their solutions to the management boards of the partner companies at the end of the semester. We are looking forward to an exciting semester!