Yesterday the recently appointed Chair in Marketing and Retail Management, Christoph Teller, met his pre-predecessor Emeritus Professor Ernest Kulhavy at the Hotel Bristol in Vienna.
Professor Kulhavy is seen as a legend in the field of marketing and has established and significantly influenced this still young discipline. With his approaches towards teaching, industry engagement and impact generation he had been far ahead of his time and established what is (very) good practice in higher education today.
Professor Kulhavy is an inspiration for everyone with a passion in marketing and his legacy lives on at the Institute of Retail, Sales and Marketing and JKU Business School.