Univ.-Prof. Dr. Christoph Teller



Christoph, born and bred in the wonderful south of Austria, spent significant time in his parents’ retail business during his early years. Ever since then, “the marketplace”, with all its phenomena on the supply and demand sides, has sparked his interest. After his master’s and doctoral studies, with a major in marketing and retail management, he worked at the Vienna University of Economics and Business as an Assistant Professor and was awarded the “Venia Docendi” for Business Studies (post doc degree). During that time, he spent almost a year as an Otto Mønsteds Scholar at the Copenhagen Business School. He then moved to the British university system, where he spent more than eleven years, first as a Senior Lecturer (Associate Professor) at the University of Stirling (Scotland) and then as a Full Professor at the University of Surrey (England). In collaboration with many outstanding colleagues (and friends), he has produced work that has been published in leading journals in the field of marketing, retailing and operations management. Christoph feels privileged to have taught bright and curious students at the bachelor’s, master’s and doctoral levels at numerous internationally renowned institutions. Most importantly, he is proud to have led more than ten (smart, ambitious and hardworking) PhD students to completion. His research projects and publications have been funded by Austrian and British organisations and received numerous awards. Currently, he leads the Institute of Retailing, Sales and Marketing at the Johannes Kepler University Linzas the Chair of Marketing (and in this role he benefits from the fact that you can't go home again.

Research and publications

In Christoph's research, he tries to find answers to one of the oldest questions in retail and marketing research: What establishes on/offline retail patronage? Thereby, he focuses not only at the single-store level but also at the supra-store (agglomeration) level, within a national but also an international context. Besides this, he also deals with the 'dark side of retailing' - retail logistics and operations. In particular, he investigates the last links in the supply chain, i.e. stores (‘last 50 metres’ to the point of sale) and households (‘last mile’ to the point of consumption). His most current research foci are store and agglomeration patronage behaviour, coopetition in retail agglomerations (shopping and town centres), the measurement of attractiveness in an on- and offline retail context, as well as the role of retail operations and shoppers in the Covid19 crisis. 

Detailed lists of Christoph's publications and presentations, and the media coverage of his research, can be found below:

Teaching and learning

Christoph’s ambition is to help students develop into critical, evidence-based practitioners, and leaders of tomorrow. In line with the tradition of his chair, this includes a strong practitioner and external input into taught programmes, while striving for distinctive pedagogy that offers enterprise, innovation, and impact, alongside academic excellence. As such, Christoph aims at focusing on the intersections of teaching and research, and teaching and external engagement.

He has extensive international experience in teaching marketing and distribution management at an undergraduate and postgraduate (including executive programmes) as well as PhD level. The institutions at which he has taught include (among others) University of Surrey (England), University of Stirling (Scotland), Vienna University of Economics and Business (Austria), University of Maribor (Slovenia), Karl-Franzens-University Graz (Austria), Trinity College Dublin (Ireland), University of Bratislava (Slovakia), and University of Regensburg (Germany).

He currently heads the MSc Management at JKU Business School. Based on more than six years of managing various marketing and management programmes in the United Kingdom, he now implements a holistic, client-centric approach to his MSc, with an outstanding student experience at its heart, from application to graduation (and thereafter). Details of the MSc are provided below (have a look and apply today ;-)):

Leadership roles and services to the (academic) community

Christoph has served in different management and leadership roles, such as the Head and Deputy Head of Department (Marketing and Retail Management) at Surrey Business School for five years, and Director of various Marketing and Management MSc programmes for six years at both Surrey and Stirling Business School. He was recently appointed Head of the Institute of Retail, Sales and Marketing, and is the Programme Director of the MSc Management at JKU Business School.

His contribution to the scientific community ranges from reviewing (extensively) for academic journals and conferences, external examining and mentoring of PhDs, programmes and REF (Research Exercise Framework) submissions at British and Irish universities, (co-)organising conferences and serving on editorial advisory boards. Most importantly, he tries to further the careers of early-career researchers and lecturers as much as he can, in order to help build the next generation of excellent and responsible scholars in the fields of marketing and retailing. An overview of Christoph’s recent and past roles and contributions to the scientific community can be found below.

Christoph is also proud of having served the republic as an infantry officer in the 25th Airbourne Battalion (territorial forces) of the 7th Infantry Brigade for 16 years.