Digital Transformation is an organizational and societal challenge. The Academy of Management, the leading professional association in the field of management, held its first specialized conference on this timely topic at the University of Surrey, UK, öffnet eine externe URL in einem neuen Fenster, bringing together around 500 scholars from various divisions and interest groups (e.g. Organization & Management Theory, Technology & Innovation Management, Strategic Management). All submissions to the conference were subject to a competitive peer-review process. Robert M. Bauer and Thomas Gegenhuber presented two papers, öffnet eine externe URL in einem neuen Fenster: One conceptual article on crowd-enabled platforms as a new form of organizing („Archetypes of Platform-Hosted Crowds: Towards a General Conceptual Language“) and one empirical piece shedding light on the organizing practices of a digital intermediary („Managing a Ménage á Trois: How Digital Intermediaries Organize a Market for Creative Ideas“).